A decade of toys that grew with the brand

Raising Cane’s didn’t have a traditional kids’ marketing channel—no TV, no app, no paid media. The toys were the story. For over 10 years, I’ve led creative for their kids’ program, developing hundreds of toys, seasonal plush, and licensed partnerships. All brand-right. All built from scratch.

One of many seasonal rollouts—fully designed, modeled, and delivered for in-restaurant display.

What I Did:

  • Directed all creative across the Cane’s kids’ program for 10+ years

  • Introduced 3D modeling to streamline approvals, speed up production, and reduce costs

  • Partnered with vendors for smoother prototyping and manufacturing

  • Developed the annual plush dog tradition, now expanded across seasons and cause campaigns

plush image

There was no campaign—the toy was the campaign. Every touchpoint had to be smart, scalable, and memorable enough to carry itself.

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