Allegiant Airlines needed a custom pocket folder to share in internal meetings with investors and executives. We wanted to design a pocket folder that echoed the brands carefree, fun attitude while representing their main export, cheap airfare to destination cities from smaller markets. This pocket folder was designed to look like a suitcase with custom Allegiant nameplates and tagline embroidery. Inside, we wanted to further emulate a suitcase and use a die cut to look like papers tucked away within the folder are tucked within and between the contents of the bag. Lastly, we riffed on the placement of the business card, and added die cuts to the face of the address tag, making each pocket folder unique and custom to the person handing it out.